Planned your Christmas social-media?

By Michael Baxter on 1 December 2019 with tags Marketing

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At this time of year, the marketing stakes grow increasingly high as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts they're also planning holidays and beyond into 2020.

With its growing user base of engaged fans, and improving eCommerce features, Instagram has become an essential part of the marketing mix. Yet many brands will miss out on maximising their return on investment with their Instagram campaigns by simply leaving their preparations too late.

With shoppers starting and finishing their purchasing process earlier than ever – and influencers getting booked up by competitors – there’s no time to waste.

If you want to make the most of your end of year push, you need to establish a clear plan of action - now.

Here are some ideas to get you thinking:

• Shoppers start early - Last-minute Christmas shopping is a thing of the past as consumers start out earlier than ever. Have you got a plan to offer a range of products/services across the shopping days ‘til Christmas?
• Social media is your shop window - This Christmas, many shoppers will shop from the comfort of their homes and avoid long queues and Christmas music. Social media becomes your shop window. Your online presence needs to benefit from the same attention you give your traditional marketing like print.
• Influencers are in high demand - Influencer marketing is a powerful channel. Have you looked at people who could help your brand? Are there events you can organise and have influencers attend to help in your marketing? Search for people on the various social networks to see just who has the biggest voice in your business space.

The evidence all points to the fact that you need to start planning your Christmas strategy right now. Put a plan in place, monitor the success and adjust to the changing market.

If you need assistance with additional online marketing, or, in maintaining up-to-date content on your website contact us today.