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In today's digital landscape, online reputation is everything. Whether you're a small local business or a global corporation, what people say about you online can significantly impact your success. Among the myriad platforms for customer feedback, Google Reviews stand out as a cornerstone of online reputation management. Here's why they're so crucial: Visibility Boost: Google dominates the search engine market, with over 90% of global market share. When potential customers search for busi... more »
Corban's Nurseries have a long and proud history of providing high quality, certified, grafted grapevines. Business owner Bruce contacted Utopia as he needed a new website for his grape nursery business.
Horticom enhance your home and lifestyle through innovative solutions. Terry from Pixel Café contacted Utopia to look at the rebuild of Horticom’s website. The website hosting also needed to be changed due to ongoing issues with their current provider.
Gascoigne Wicks offers a full range of legal services across the top of the South Island and beyond. Practice Manager, Teresa, contacted Utopia to manage an upgrade to their existing website, and a change in website hosting. They wanted to update some content, reallocate staff to different disciplines, and introduce video.
Martin Personnel is a specialist recruitment agency for the logistics and manufacturing sector. Utopia was contacted by Flex Marketing to redesign the Martin Personnel website. Company Director, Mark, was looking for a fresh design with options for integrated customer portal, extensive blog and more areas of content.
At this time of year the marketing stakes grow increasingly higher as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts, they're also planning holidays and beyond into 2024. What is your online business doing for the next year? There is no time to waste. If you want to make the most of the new year, you need to establish a clear plan of action now. You need to put a plan in place, monitor the success, and adjust to the changing mark... more »
The Kumeu Courier is a local free community magazine for Kumeu and surrounding areas. Stacey, who manages the print edition, contacted Utopia for a new website to showcase the magazine. The site needed to include a blog and PDF’s of all previous printed magazines. Each month the latest issue would be promoted on the website.
The Raygun team have worked in film lighting on an extensive range of productions, both internationally and throughout New Zealand, since 1996. Giles, the "Master & Commander" of the business, asked Utopia to design and implement a new website. The key call to action was for producers and directors to contact Giles or book a zoom call.
Potters are experts in the distribution of quality products and proven solutions to the commercial construction market throughout New Zealand. Their passive fire specialist, Michael, contacted Utopia to build a system to manage fire protection products.
Motorworld Group operates in Blenheim with a range of vehicle businesses including sales. Their marketing manager, Alice, contacted Utopia to arrange a change in web hosting prover.
CookTech has over 30 years of experience with commercial microwave and food service technology in New Zealand. Owner Alan came to Utopia looking for a website to allow ordering of parts and hospitality kitchen equipment. Customers would be able to browse easily for parts that match the equipment they already have installed.
Q Advisor Group Limited provides third party distribution services to Financial Advisers. Director Geoff came to Utopia for a new website to promote the Q Advisor Group. The website needed to showcase Q’s services and promote the advisors available. There were also requirements to publish legal operating information due to new laws around advisors.
In the dynamic world of ecommerce, staying ahead of the competition is no small feat. Enter Klaviyo, the game-changing marketing platform that has been transforming the way businesses connect with their customers. Klaviyo's suite of tools and features has proven to be a true boon for ecommerce websites, offering an unmatched level of personalisation, automation, and data-driven insights. Here at Utopia, we've had the privilege of integrating Klaviyo into numerous client websites, and the r... more »
The following article is a contribution from Gavin Hewitson at In-box . Please contact him for all your emailing marketing requirements - 027 511 4411 In this article, we are going to break down email marketing into two categories: B2B and D2C. In the world of business to business (B2B) service providers, email marketing is a great tool to help foster relationships, build trust, and ultimately drive conversions on a large scale. Before you actually get started though, I recommend consider... more »
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralised customer database. This data can then be used to personalise marketing campaigns. A company can collect data from various touchpoints, such as websites, social media, and email, and consolidate it into a unified customer profile. With a CDP, the company can segment the data and create targeted advertising audiences or analyse customer behaviour. Unlike Data Management Platforms (DMPs) ... more »
Markplan are specialist Structural and Civil Engineers. Director Glen asked Utopia to review their existing website. We found it was difficult to maintain and use out of date branding. The decision was made to build a new site and take the opportunity to improve the content.
iKnowIT provide end-to-end live stream and video solutions across NZ – from multi-camera, studio or venue broadcasts, to conferences, seminars and entertainment events. Director Stewart came to Utopia looking for a solution to run their live video streaming service. Their current solution was very manual and created a lot of work to manage events.