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Top email marketing considerations
The following article is a contribution from Gavin Hewitson at In-box . Please contact him for all your emailing marketing requirements - 027 511 4411 In this article, we are going to break down email marketing into two categories: B2B and D2C. In the world of business to business (B2B) service providers, email marketing is a great tool to help foster relationships, build trust, and ultimately drive conversions on a large scale. Before you actually get started though, I recommend consider... more »
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Health and Safety in your workplace
The following article is a contribution from David Jepsen at Matrix. Please contact him for all your Health and Safety requirements - 027 3748166 and https://matrix.kiwi/ . The role of human behaviour in health and safety is that our actions, decisions, and attitudes can play a big part in creating a safe or unsafe work environment. Employers can play a role in shaping the behaviour of their employees by promoting a culture of safety and encouraging positive behaviours through communic... more »
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Why using a web design company is important
When it comes to building a website there are many options available. Here at Utopia, we specialise in designing bespoke and spectacular websites that cater to the specific needs of your business. While platforms like Wix and Squarespace may seem attractive due to their ease of use and affordability, choosing Utopia to build your website has several advantages. First and foremost, Utopia offers complete flexibility in designing your website. Unlike Wix and Squarespace, which are proprietary ... more »
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When did you last review your digital marketing?
Are you unsure about how your online marketing is going? Are you unaware of what people think about your business online and how it’s working for you? Do you wish you could do more but don't know who to ask? Utopia can help you with all these questions with our digital marketing review. Using our experience across all digital platforms, we will look at the following aspects of your own business: Customer digital interactions - what do customers see and how do the interact with yo... more »
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Planned your Christmas social-media?
At this time of year, the marketing stakes grow increasingly high as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts they're also planning holidays and beyond into 2020. With its growing user base of engaged fans, and improving eCommerce features, Instagram has become an essential part of the marketing mix. Yet many brands will miss out on maximising their return on investment with their Instagram campaigns by simply leaving their... more »
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Make sure you are equipped
Vitae came to Utopia with a requirement to create a new brand for a specific area of their business. The new brand would be more than just a logo and would be used across a wide range of media.
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Do you procrastinate over updating your website?
In this day and age being online is essential to running a successful business. Whether you are using your website as a general reference point for present or future customers or are using it to generate leads or even to be able to sell your products online. Change is something constant in the world of internet and that’s why having an obsolete web page is a big no-no. Even worse is having no website at all. It is extremely important to keep your website up to date. This is for a numbe... more »
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Is your business ready for Christmas?
It’s October. It’s starting to warm up and the holidays are approaching fast. The time to get your website ready for Christmas is not the 1st December – it’s now. Your mobile strategy, website, online marketing, SEO and so much more must be organised. The Christmas holidays might seem distant today, but for ecommerce merchants, there’s no time like the present to get prepared for the annual rush. The peak selling season can be a stressful time for online merchants who are scramblin... more »
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Accounting for website success
KTS Accounting had recently completed a redesign of their website and needed advice on how to improve their online presence. Have a look here to see how we helped them.
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How do people use your site?
Ever wondered how people use your website? Traditional website analytics show you what content people but heat maps show you how the accessed it.
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Big Data - Are you using it?
It doesn’t matter what type of business you have sooner or later you will find yourself needing to work with Big Data. This term refers to extremely large amounts of information that may be analysed by computers to reveal patterns and trends especially relating to human behaviour and interactions. Some simple local examples include: 2013 NZ census information Auckland property database NZ Health statistics Even the smallest businesses generate data these days. If th... more »
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Heat and Cool
Heat and Cool came to Utopia as they needed a new website – one designed so they could manage the content themselves. They also wanted to increase enquiries through the site. In two weeks Utopia completed the project which started with designing the new site to match the business' branding. Once complete the site was implemented in Utopia's Content Management System (CMS) to provide Heat and Cool with the ability to update all site content. Once launched Heat and Cool could manage the... more »