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Online reputation is everything!
In today's digital landscape, online reputation is everything. Whether you're a small local business or a global corporation, what people say about you online can significantly impact your success. Among the myriad platforms for customer feedback, Google Reviews stand out as a cornerstone of online reputation management. Here's why they're so crucial: Visibility Boost: Google dominates the search engine market, with over 90% of global market share. When potential customers search for busi... more »
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Is your digital business ready for 2024?
At this time of year the marketing stakes grow increasingly higher as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts, they're also planning holidays and beyond into 2024. What is your online business doing for the next year? There is no time to waste. If you want to make the most of the new year, you need to establish a clear plan of action now. You need to put a plan in place, monitor the success, and adjust to the changing mark... more »
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Time to change web hosts
Motorworld Group operates in Blenheim with a range of vehicle businesses including sales. Their marketing manager, Alice, contacted Utopia to arrange a change in web hosting prover.
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Will AI help your business?
Microsoft announced last month that it will be releasing a new AI-powered Microsoft Bing. This will use the much talked about ChatGPT. The goal for Microsoft is to provide a more natural experience than traditional search engines like Google can offer. What's most interesting to me is the proposed ability to provide context to the search engine. For example, the Microsoft press release implies that you can use the improved Bing to make searches like "My parents are coming to town, where should ... more »
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Is your digital business ready for 2023?
At this time of year the marketing stakes grow increasingly higher as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts, they're also planning holidays and beyond into 2023. What is your online business doing for the next year? There is no time to waste. If you want to make the most of the new year, you need to establish a clear plan of action - now. You need to put a plan in place, monitor the success, and adjust to the changing ma... more »
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What is your digital strategy?
What plans have you put in place to survive and grow your business? What digital skills and systems are you using? How has your business been affected by the COVID-19 pandemic? Here at Utopia, we can help with a tailored digital strategy, specifically for your business. Over a three-week period, Utopia will work with you on gathering and analysing your digital needs. This will be achieved with up to three, one-hour Zoom (or similar) meetings. Utopia will then prepare your unique digital stra... more »
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Planned your post-covid social-media?
At this time of year the marketing stakes grow increasingly high as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts, they're also planning holidays and beyond into 2021. With shoppers starting and finishing their purchasing process earlier than ever – and influencers getting booked up by competitors – there is no time to waste. If you want to make the most of your end of year push, you need to establish a clear plan of... more »
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Supporting your digital journey through COVID-19
Since 1998, Utopia has been working with clients to create sites with ecommerce, content management and services like getting your design into a CMS. We are here for our clients through the good and the tricky times. This includes the roller coaster that is COVID-19. To help our clients we have various support and training services that you can utilise to get your digital ventures thriving. The Government has allocated funding to the Regional Business Partner Network to support New... more »
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What Is GDPR and Why Should You Care?
The European General Data Protection Regulation — better known by its acronym, GDPR — sets a new standard for data collection, storage, and usage among all companies that operate in Europe. It will change how companies handle consumer privacy, and will give people new rights to access and control their own data on the internet. Although this seems to focus on Europe it is worth understanding its implications for your customers digital offerings. GDPR is a series of laws spelling ... more »
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Speed is everything
Brainwave Trust is a national organisation set up as an independent charity with the aim of having every child in New Zealand raised with care and security. They wanted to do some Facebook marketing but their website performance was too slow which would cause errors or people wouldn’t wait the 15 seconds for it to display.
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Are you buying locally?
North West Country was established to give the area a unified voice to promote the region and provide visitors with a central hub for information. They came to Utopia needing an app developed to encourage the local community to purchase from local businesses.
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Panel ... beating
Panel Quote is an advanced shop management software tool built specifically for the New Zealand panel repair and paint refinishing industry. They wanted a website application audit of their database and server to maximise stability and performance.