Carfē are experienced car groomers located in Greenlane. Owner Boston contacted Utopia to look at upgrading their existing website. The organisation has strong branding and a vision for what the customer experience should be. Through the design process, the need for a booking platform was established. The decision was made to build a bespoke solution which could then adapt to the specific requirements of their car valet business. There are specific booking rules along with the need for customers to book, select add-ons, and pay all in one place. Consideration also needed to be given to making repeat business from customers easy, and to assist wholesale customers.
A Content Management System (CMS) was also required so staff could easily keep the site up-to-date. The CMS platform chosen for this project was CMS Made Simple. After the final premium ecommerce website was implemented Utopia entered the content. A website form on the contact page allows visitors to easily make an enquiry, and a Google map makes it simple to see where the business is located. Utopia helped to arrange the website hosting. The new website is fully responsive allowing it to work across multiple devices like phones and tablets. Search Engine Optimisation was completed on the website pages and content. The website is fully integrated with credit card processing systems to allow real-time customer signups.
The booking platform was built with an integrated calendar, services and payment system. Carfē have specific conditions around when bookings can take place. These rules were put into the booking platform so customers can book a slot and turn up at the selected time to receive their valet service. All through the process customers can use their vehicle registration number to come back as a return customer. The booking platform uses text messages to help authenticate customers and allow them to make a smooth booking. The final platform can be used by staff at Carfē to review and manage all bookings. This can be done using onsite tablets or offsite to review and manage availability.
“Overall, we are absolutely thrilled with the new site!” says Boston, “You guys have done a superb job and were a pleasure to work with.”
How is your website performing for you? Are you getting the enquiries or sales you are expecting? Here at Utopia we can assess your current website with a free website WOF. This will pinpoint any major areas and provide recommendations on improvements that can be made. We have the experience to design, implement and modify content for your website. Contact us today for a free no obligation chat about your needs. This can be done by phone, email or Zoom.